The inaugural Macau International Coin Conference (MICC) 2025 kicked off on November 26 at the Sofitel Macau at Ponte 16. The main highlight of the event—the release of the 2025 Chinese Dragon Silver Coin Macau City Card—generated significant excitement among collectors. The overwhelming turnout far exceeded expectations, leading to a major adjustment in the original distribution plan on the second day and making it a widely discussed topic in the collector community.
The event officially began on November 26. That afternoon, the launch ceremony for the Chinese Dragon Silver Coin Macau City Card was held alongside the conference opening in the Sofitel Hotel’s Baccarat Hall, marking the official introduction of this much-anticipated collectible. Also released at the same time were other premium items, including the MICC Panda Medal, the Macau Platinum Panda Medal, and the 2025 Niue
Island Legend of Chu Liuxiang Commemorative Coin. These attracted many local and international collectors, dealers, and media representatives, creating an energetic atmosphere throughout the venue.
Originally, the city card was set to go on sale to the public on November 27. Shortly after the morning sales ceremony began, a long line formed early in the day as people waited to take a number for their chance to purchase. The sales counters stayed very busy, with far more attendees than anticipated, which soon drew public attention due to the size of the crowd.
Before sales started on the second day, and out of concern for the safety of everyone present, an on-site assessment by the Macau police resulted in the decision to suspend in-person sales to ensure public safety. In response, the organizer switchedcompletely from the original sales method to a fairer and more manageable online real-name lottery system. This change was announced through official channels to ensure transparency and fairness throughout the process.
To make it easier for winners from different areas to collect their items, the organizer set up the following pickup arrangements: winners could claim their city cards at designated locations in Macau between December 18 and 19, 2025, or in Hong Kong between December 22 and 23, 2025, by showing valid ID and their winning confirmation. Pickup at both locations was smooth and orderly, with clear steps in place to ensure all items were handed over safely to their new owners.
However, some winners were unable to pickup their Macau city cards as planned. To address this, the organizer has announcedthat all unclaimed 2025 Chinese Dragon Silver Coin Macau City Cards will be included in the Chinese Dragon Coin City Card Charity Auction, scheduled for April 8, 2026 in Hong Kong. These pieces will be re-released through a public auction, giving those who missed out initially another chance to obtain one, while also supporting charitable causes—a meaningful close to the release campaign.
The organizer thanks all partners for their strong support, and extends appreciation to the collector community for their understanding and cooperation. The way the situation was handled—from the unexpected changes to a satisfactory outcome—reflects the organizer’s effective crisis management, customer-focused approach, and ongoing commitment to fostering a positive and orderly development of numismatic culture.
